Sunday, July 27, 2008 has given people the ability to actively rate everything. For the non-believers, it's a website where you can post a link (you "digg" an article, photo, or video), and others can digg the link or not. Once a story becomes old news, the users consider it "buried."

People don't look at the links that only have 3 or 4 diggs. They always look at the stuff with 1,000 to 8,000 diggs. After all, you know so little about the link; why should you waste time on stuff that only a few people like?

Now, I want you to imagine your theatre as a Digg post. Was it something worth digging? Online news blogs digg their own articles, and the unimportant articles get buried almost immediately.

What if people could walk into your play, see five minutes, and then decide to leave?

It really doesn't happen that much as we hate a play, we stay. I think it's because of the cost. I've walked out of a few films. Here's the thing...I still like film. Most people on the other hand see one bad play, and they vow to never see theatre again.

What do I want us to take from Not the criticism aspect, but rather the need for people to share great things and our choice to support those great things.

How many bad plays did you skip because a friend said bad things about it? The same happens in movies...but there's a difference. Some plays and performances are not inspiring people to spread the word.

Are you producing remarkable shows? Not just good shows; there are tons of good shows with small audiences. Are you producing something so good that people need to share with everyone they know, post it on their Facebook profile, write a blog about it, join your street team, look for related videos on YouTube, and Digg all articles about the show?

I think we're working hard, but it's going to take a little more to keep from getting buried.

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